#bloodnormal
Multiple Grand Prix winning campaign to normalise periods across culture. A provocative launch film exploded into a range of activations in different areas of culture. The campaign has generated huge media coverage and was the second most awarded campaign globally in 2018. (Creative directors).
Cannes Titanium Lion and Glass Grand Prix for Change. ADC Grand Prix (Integrated). Eurobest 3 Grand Prix (Integrated, Glass, Creative Effectiveness). Kinsale Grand Prix (Integrated). British Arrows Commercial of the Year, 3 Golds. D&AD Impact White Pencil, 1 Silver, D&AD 3 Wooden Pencils. Clio 1 Gold, 1 Silver. Creative Circle 1 Gold, 3 Silver, 1 Bronze. One Show 1 Silver, 1 Bronze, 5 Merit. Campaign Big Gold. Campaign Brand Film Festival 2 Golds, 1 Silver. New York Festivals 1 Silver. Do Different Awards 6 Golds. Youtube Works Gold. WARC Grand Prix. Marketing Society Grand Prix. Drum Awards Grand Prix, 1 Gold. Little Black Book ‘Immortal’ award.
Work we commissioned as part of the campaign was also recognised beyond advertising . ‘Mothering’ by Lucy Bridger, one of the short films we funded through the bursary won Best British Short at the UK Film Festival, and ‘Werewolf Hunter’, the graphic novel we commissioned, won a gold medal from the Society of Illustrators NY.
Launch film below.