Here’s what I believe.
I believe creativity has the power to transform businesses and change culture. I led the 5 year transformation of the Bodyform account snd Essity business, on which I was lucky to achieve both at the same time. Recognised by 6 Grand Prix and 3 back-to-back Titanium Lions at Cannes. 4 Black Pencils inc Craft Pencil of the Decade at D&AD. Best in Show and 7 Grands Prix at the One Show. And over 30 other Grands Prix around the world in everything from Integrated, Film, Digital, Use of Data, Craft, Creative Strategy and Creative Effectiveness.
I believe creativity comes from diverse voices. At T&Pm we won the £1m Channel 4 diversity in advertising prize for E45. I started a creative academy at AMV BBDO to draw in a more diverse talent pool. In 2018 my efforts were recognised by Management Today, naming me and my partner Jim alongside FTSE 100 CEOs as 'Agents of Change' for workplace equality.
I believe creativity is a force for good in the world. I have consistently embraced social causes and brand purpose in my work - long before they fell into fashion and will continue long after they fall out of fashion. I have worked across sustainability, LGBTQIA+ rights, mental health, disability and children’s charities. My proudest achievement is the UN Health Grand Prix for Addresspollution for NGO COPI.
I believe creativity comes from a spring of restless curiosity. I have worked at some of the best agencies in the world - BBH London when it was Campaign’s AOTY 4 years in a row, W&K London during the 2012 Olympics, helping AMV BBDO to AOTY at Cannes. But I am always looking for the next idea, the next way of expressing it, the next opportunity to bringing more creativity into the world.
tmfallen@gmail.com 07931 316078